Amazon is a great place to sell products online, but it can also be extremely challenging. Being the largest eCommerce platform globally, Amazon is a highly competitive online marketplace. Unless you hire the best SEO company in Noida, it can be quite difficult to even get your products seen by your customers. In addition to this, you face a new challenge once your customers end up on your product page – convincing them to make the purchase.
What is the conversion rate and how to improve it?
Regardless of whether you get more visits to your product page via Amazon ads or SEO, you need to make sure the visitors actually purchase the product. In this case, conversion rate refers to the percentage of purchases per page visit. For instance, a 40% conversion rate means of every 100 users who visit the product listing, only 40 users make the purchase.
Poor conversion rates can severely hamper your profits, especially if you’re gaining visits through paid ads. This is why it’s wise to rely on professional amazon listing services to manage your product listings. Here are some tips on improving your conversion rates:
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Detailed product descriptions
Think about what you’d do when shopping online. You’d prefer a product with enough information available on it, right? This is exactly what your customers do, too. Integrate your product listings with informative product descriptions so that the visitors would know exactly what they’re paying for. The more helpful they find the content, the higher the chances of conversion.
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Pictures and videos
Don’t just upload a couple of pictures of the product and be done with it. You not only need to show the customer how a product looks, but also make it as appealing as possible. Take pictures from multiple angles and perspectives, in ideal lighting conditions. It’s also a good idea to make a short video showcasing the product, especially if you can add infographics or text to highlight its key features.
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Proper formatting
The best SEO company in Noida would always put a lot of effort into formatting the product description and other information on your listings properly. A good product listing would have all the information presented nicely with bullet points. This not only helps improve the listing’s SEO performance, but also helps compel the visitors to buy the product. No matter how detailed your product descriptions are, few buyers would read them if they’re poorly formatted.
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Optimized product titles
Optimizing the product titles on your listings is more helpful than you might think. A thoughtfully created product title can draw the buyer’s attention and make them like the product quickly. Let’s suppose you’re selling an electronic appliance. Rather than simply putting up the brand and product name in the title, also add details like its wattage, capacity, and color. This way, the visitors would know the key specifications just from reading the title.
Conclusion
Investing in amazon listing services would certainly be a good decision. If you were to optimize the product listings yourself, beating your competition on Amazon can be quite challenging, if not impossible. Find a reputed SEO company that offers a wide range of services covering product listing optimization and give your sales a boost.
