The emergence of the e-commerce industry has permanently altered the business landscape. Shoppers today prefer e-commerce businesses for their desired products or services more than ever before, which is one of the reasons why the number of e-commerce websites operating around the world has increased dramatically. As the e-commerce industry grew, so did the number of e-commerce web development platforms available, such as Magento, BigCommerce, Woocommerce, Shopify, and others.
While each of the major e-commerce web development platforms has its own set of benefits and advantages, in this blog, we’ll look at some of the advantages of using Shopify as your e-commerce web development platform of choice.
What is the best business to run on Shopify?
Any reputable Shopify web development company will tell you that the Shopify platform is best for small to medium businesses looking to sell goods and services without requiring extensive customization. It’s probably the best platform for you if you only want to sell a few products.
What are the advantages of a Shopify e-commerce website?
Setup and Management Ease
If there’s one thing that sets Shopify apart from other e-commerce web development platforms, it’s how simple it is to set up and manage your store without the help of a professional.
This is the best platform for young entrepreneurs who have never programmed or coded before. There are no technicalities involved in hosting or setting up the store, and its interactive and clean user interface allows for easy control of all aspects of the store.
Aesthetically Pleasing Stores
You do not need to be concerned about the aesthetics of your website if you do not hire a professional website designer. That’s because Shopify’s built-in template is extremely appealing and aesthetically pleasing. While you may not be able to customize designs completely, the final visual appearance of your store will not disappoint you.
Integrations with Other Apps
Shopify has a lot of customization options (though don’t compare it to Magento or other complex platforms). You can integrate your Shopify store with third-party apps to enhance the website’s features and functionality while increasing its overall value.
Reliability and Security
With the number of cybercrimes increasing every year, security remains a pinning debacle for E-commerce stores. But with Shopify, you don’t have to worry about this because the platform has robust built-in security features that ensure the confidentiality of your customers’ personal and financial information. Furthermore, you won’t experience any downtime due to hosting upgrades or maintenance because the platform hosts itself.
Loading Time Is Quick
Another important factor for e-commerce businesses is loading speed, especially since more than half of users abandon a website if it takes longer than 2–3 seconds to load. The platform includes an integrated and robust global infrastructure with optimized hardware and software, ensuring that your website loads quickly.
Marketing Tools That Work
Aside from covering all technical aspects, Shopify also provides powerful marketing tools essential for increasing visibility and improving search engine rankings. Even the most basic Shopify plan includes some excellent Shopify SEO features as well as powerful analytical tools, giving you complete control over-optimizing your store for increased traffic and leads. You can also use customized marketing tools like discount coupons, promotions, and email marketing to expand your website’s reach and sales. Hire a dedicated Shopify plus developers and get started.