Have you ever gone on vacation to a new place and wished to find the top restaurants in the area? You’ve probably done a local search for your restaurant search. Not just tourist sites and restaurants gain from being at the top of local search results. Whether you run a physical store or a company that offers home improvement services in multiple cities, being at the top of local search ranking will help your business.
Do you want to know how your company may dominate local search results? You’ve come to the right place! We’ll go through it in this blog article.
What exactly is local search ranking?
The position of a website on the local search engine results page is referred to as its local search ranking (SERPs). If you’ve ever done a local search, you’ve probably noticed that local SERPs differ slightly from non-local SERPs.
Three factors that influence local search ranking
To rank in local searches, your brand should be related to the keyword term someone was searching for. How does Google evaluate whether you’re relevant to a specific keyword? It matches what a person searches to information from your local Google Business Profile.
Fill out your Google Business Profile using categories. By specifying the type of your business via Google business categories, you are assisting Google in determining which searches are relevant to your firm and displaying your business in these SERPs. To describe your business, you may add one major category and up to nine additional categories.
Distance is another local search ranking feature in 2022 that looks at how far a business and prospective local result is from the location keyword used by a searcher. If the searcher does not specify a location, Google estimates the distance based on the searcher’s location.
As a local ranking criteria, Google also evaluates how well-known your business is. The web is used to obtain information on the significance of your company via links, articles, and directories.
Your local search ranking is also affected by your business’s Google review count and review score.
What is the significance of local search ranking?
If you’re running an SEO strategy, you’re undoubtedly thinking if you should spend time and resources optimizing your local search ranking as well. Given that 46 percent of Google searches are for local businesses, it makes important to begin your local SEO efforts right once in order to stay ahead of your competitors. A high local search rating provides the following additional benefits:
- You have increased site visitors.
- You make it simple for customers to learn more about your company.
- Foot traffic to your physical store increases.
- You stay one step ahead of the competition.
How do you improve your ranking in local searches?
Now that you understand why ranking well in local search results is vital, here is a list of action items to assist your company dominate local search rankings.
Let us go over each action item:
Improve the visibility of your Google Business Profile listing
Let’s start with the fundamentals. Optimizing your Google Business Profile is one of the simplest strategies to boost your local search rating and get into the local 3-pack.
Claim and complete your Google Business Profile listing. Include your address, contact information, and business hours. It is critical to include your operating hours in your listing so that customers know when they can visit your real location.
Choose a major category for your company and provide photos. Photos add credibility and appeal to your company.
Create local citations
Claim your company’s listing in directories such as Yellow Pages, Trip Advisor, and Apple Maps. Having your company list in these directories improves your local search rankings since these citations inform search engines that your company is legitimate.
Check that your company’s name, address, and phone number are consistent throughout directories and your Google Business Profile. LocalFX and other tools can help you manage your local citations and keep information consistent and up to date across all directories.
Register on review websites
Did you know that online reviews are trusted by the same percentage of consumers as personal recommendations? Having your company listed on review sites like Yelp and Glassdoor will give you an added boost of credibility.
Keep track of your company’s ratings and reviews
Be the brand that interacts with its customers. This shows your clients and prospects that you care about them. Google has disclosed that responses to evaluations by business owners are vital because they boost customer trust.
Respond to favorable feedback by thanking the customer. There will be negative reviews, and you can show that you care by responding to them and addressing their concerns.
Optimize your website for mobile use
Google uses mobile-first indexing, which means that Google’s crawlers will initially index your mobile site.
Because individuals spend 70% of their Internet time on mobile, making your website mobile-friendly is also vital for your human audience.
Acquire local inbound links
Earning backlinks from trustworthy local businesses validates your brand’s reputation. Furthermore, your website will receive referral traffic from your regional target demographic.
Are you ready to climb on top of local search rankings?
Are you ready to commence your local SEO operations now that you know the local search ranking variables in 2022? Look no further than Kreationsites if you want to collaborate with a local seo agency.
Our team of 450+ digital marketing specialists will gladly assist you in improving your local search ranking. We’ve assisted over 1000 clients in achieving their digital marketing objectives.