A case study is one of the most important marketing content, but writing a case study can sometimes be annoying and boring, especially if you don’t know how to write one. Depending on how a case study is written, you can lose or gain a potential customer, which is why it is important to ensure it is well-structured and well-written. We will cover all the details about a case study in this post – what it is, its basic elements, and things to keep in mind while writing a case study. Nonetheless, if you are looking for an assignment writing service to complete your pending assignments, we can help you out with that as well.
What is a Case Study and how long should it be?
A case study is marketing content that shows how well a business addressed a customer’s pain point and solved their problem to get them favorable results. It can be in written or video form and is solid proof that your products or services are effective and work in real life. You must be very careful while writing a case study as a great case study can help a business gain more customers and clear the doubts potential leads might have about your business.
There is no hard and fast rule as to how long a case study should be as it depends on the industry. However, some rules have got businesses better results than the rest. While writing a case study, keep in mind that it should be around 500-1500 words. Moreover, you can write a convincing snapshot of around 100 words to attract prospective customers and include customer testimonials, infographics, data, and other visual proofs to make it stronger. The difference between a good and bad case study is that it’s digestible and comprehensive, and people will have a clear idea about how good your business is after reading it.
Case Study Format
Depending on the nature of your industry, you can use several formats to write an effective case study. You can evaluate your format options before settling for one. If you belong to an industry where you know a prospective customer wouldn’t have time to go through all the details, you can skip them and keep your case study short. You can write a case study in three formats:
- Report format
- One-page case study
- Video format
- Infographic format
7 effective steps to writing a case study
1. Write a clear Headline
The first thing a potential customer will read is the headline, which is why it is important to make the headline as subtle and attractive as possible while writing a headline. Besides, it should convey the most important information just like a newspaper headline. If you want, you can add a customer testimonial or quote along with any supporting information.
2. Add a Snapshot
A snapshot of around 100 words should be included at the top to provide important information and details. These details can include the name of the customer, and the category or industry they belong to. Furthermore, you can also briefly describe how you helped them get promising results.
3. Introduce the Client
Introducing the customer should be the next part after writing the snapshot. You can introduce the client in one or two lines – who they are, what they do, etc. While writing a case study, you don’t have to necessarily get into all the details about their business. Contrarily, you can add only enough information about the client so that readers can have a basic knowledge of the client.
4. Describe the Pain Point/Problem
Describing your client’s problem when you stepped in can help you grasp the attention of potential customers. Here you have an opportunity to explain how bad it could’ve been for the customer if it weren’t for you. You can explain their pain points, whether they were not getting relevant traffic, high-quality leads, conversions, and sales – whatever they were going through. An important thing to note here is that keep the language as simple as possible so that readers can easily understand it.
5. State the Solution
You can start by writing about how the client found out about you and what motivated them to choose you from a long line of competitors. You can also introduce your specific product and service your clients used to solve their problems. If you want, you can generally introduce your product or service by explaining what it does or how it is helpful then move on to state how your product or service addressed your client’s pain points.
6. Show Benefits and Results
This is an important part that will help you gain or lose a potential customer. They will choose you if they are satisfied with the results, but if they are not, they are most likely to land in the waiting arms of one of your competitors. You wouldn’t want that now, would you? While writing a case study, it is important to clearly describe the benefits they gained after using your products. Moreover, if there are any additional benefits they gained through you, ensure to write them all down.
7. Write the Conclusion
Ending your case study with a conclusion is a great way to add a finishing touch. Any additional details or benefits that you did not mention in your case study can be included here. Besides, you can also include a client’s testimonial, where the client is headed, any advice or praise, etc. If a potential lead is impressed with your case study, they’d want to reach out to you and discuss the details. This is why it is important to include a CTA button at the end of the case study or wherever you see fit so that anybody who wants to get in touch with you can contact you.
To Sum Up
Writing a case study can be of great help if you want to bring in new customers. Not only that, but your satisfied customers feel valued and appreciated to see their success stories highlighted on your website. Apart from that, a well-written case study will make potential leads trust you more.
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