It’s no longer optional for your restaurant to have a good internet presence. Customers must be able to locate you quickly and effortlessly across numerous platforms. Is there a method to improve your online presence? SEO for restaurants. As a result, restaurant owners have begun to dedicate time to SEO services, sometimes known as restaurant SEO, to ensure their establishment emerges on Search engines such as Google.
Moreover, there are probably hundreds of strategies businesses use to improve their website’s search ranking – and it’s all built on a scoring system Google keeps under lock and key. Nobody knows what factors contribute to a person’s ranking as number one. Here are some important tips for your restaurant.
Make a road map for keyword planning.
The first step in developing a restaurant SEO strategy is to set out a keyword strategy. Keyword planning entails outlining the desired search terms for which you intend your restaurant’s website to rank.
Following that, you can employ a free keyword planning tool to assist you in discovering more keywords that are comparable to the ones you’ve already defined. This tool can assist you in prioritising specific keywords above others depending on the number of individuals who search for that term every month.
There are three categories of keywords to consider when it comes to keyword research. Broad restaurant terms with a high purpose, niche keywords, & branded keywords. Restaurants can set themselves up for long growth and expansion by developing a base of keywords to set their sights on that provide genuine value to their business.
Create a review site for your restaurant and encourage customers to leave feedback.
Reviews in search results have been demonstrated to boost the CTR (click-through rate) to such sites in studies. It all comes down to the fact that more traffic equals more prospective customers.
When it comes to ranking local search results, Google also uses reviews. In many local search results, Google displays the top-rated restaurants and businesses. Google can even show your restaurant’s rating immediately on the search engine results page, assisting you in attracting more clients.
Obtain links to your restaurant’s website from other websites.
Link building, another aspect of search optimization, is aided by online reviews. If you have a marketing specialist on staff, you might want to look into going beyond reviews and improving your search engine optimization. The strategy of obtaining other sites to connect back to your website is link building. When other sites link to your restaurant’s website, it serves as a sign of trustworthiness from that website and tells Google that your website is a regulator on whatever issue the linked page is about.
Make Local SEO a priority
Google modified its local search results during 2004 and 2006, or outcomes from searches with a location-based intent, such as looking for a business in a particular city or town.
The Google Maps carousel feature always returns results when using a location-based search.
Registering your restaurant’s website to all marketplaces, restaurant review websites, and social networking sites with the same standardized corporate information is terrific – and simple! – way to improve your rankings.
Convert Your Website to a Mobile-Friendly Format
In 2018, more than 80% of people accessed their smartphones to browse the Internet. This figure has been steadily increasing for several years and is anticipated to rise further. While laptops & desktop computers are still popular for browsing, mobile devices are becoming increasingly popular.
Take Your Online Ordering Process to the Test
It’s no surprise that many restaurants have introduced an online ordering option to their website, given the growing popularity of digital ordering.
While businesses will certainly lose income and consumers due to this, your search results will suffer as well. When a user becomes annoyed and leaves a page, Google notices. The search engine gives Low-bounce-rate pages and websites higher priority.
User testing comes into play here. You can create your ordering process or hire a page builder / UX designer to do it for you; however, make sure that numerous individuals go through the process step by step. That way, you’ll know the procedure is going well — with no hitches or ambiguity.
These six guidelines will assist you in laying a solid foundation for your restaurant’s SEO, resulting in increased revenue and recognition. The next stage is to find out how to find the best SEO company to deal with all of the increased traffic coming across your doors!