Bigcommerce SEO Services: How to Boost Organic Traffic of Your Online Store

One of the most common mistakes that most new BigCommerce businesses make is assuming that BigCommerce SEO services are something they can do without. Having an eCommerce SEO company as a partner makes a big difference—at least if you want to take the guesswork out of search engine optimization and use all your resources smartly.

You can optimize your eCommerce store yourself, but it’s always better to outsource it to experts especially if you’re no SEO professional, so you don’t waste your time and money.

Below are SEO techniques and SEO services you could use or outsource for your BigCommerce SEO strategy.

Keyword Research

The foundation of all SEO campaigns is keyword research. Knowing what keywords to add to your site and that your research shows will help your store rank higher in search results is important.

An SEO company can choose the most relevant keywords for your website to bring in relevant traffic and boost your page ranking. They can help you choose keywords that are easy to rank for, have a lot of traffic, and have good conversion rates.

You’ll see a significant boost in your organic search rankings if you target the right keywords for each page of your website. An understanding of the keywords and your target customer’s search intent, and how your customers can find you are all important in creating an overarching strategy for your business, and an SEO expert can help you with that.

Your SEO consultant can develop a keyword strategy that your eCommerce business needs.

Technical SEO

An SEO company can optimize your website so it doesn’t suffer from slow page load time resulting from bad redirects, unnecessary plugins, etc.

The technical aspects of SEO also address the organization of information on your site. An organized website structure is very important in SEO. Clear navigation so your audience understands how one page relates to other pages affects your ranking.

When Googe crawls your site, it tries to understand what your website is about and how the pages connect to each other. Guess what happens when it can’t make sense of what your site is about? It can’t also rank your site.

Your SEO partner can also look at the structure of your URLs, check for duplicate pages, and make sure your Core Web Vitals or user experience (UX) is good.

All these affect your website’s ranking and your site’s share of organic traffic.

Content Creation

Content is one of the best ways your website can rank on search engines. Ann SEO company should be able to provide content that can improve your ranking or provide guidance for the content of your website.

High-quality content can make your site more visible, increase your traffic, and ultimately your sales. Indeed, SEO content is one of the easiest ways you can boost the ranking of your website.

Link Building

Link building is an off-page optimization that can also affect your ranking. The more unique domains that link back to your website, the higher your site will appear in the search results.

But it’s not just about the number of links pointing to your site that’s important. The authority of these websites is also crucial. A link from a website with high authority, for example, is more valuable than a link from a website with low authority.

A high authority website is one that’s trusted for its veracity by users, industry experts, other websites, and search engines.

If you’re producing quality content, websites linking to you will eventually grow over time. If you want to speed up the process, you can do two things. (1) You can take a proactive approach and ask website owners to link to you or partner with an influencer who can link to you. (2) You can hire an eCommerce SEO company to do it for you.

SEO agencies have a lot of backlinking strategies up their sleeves. You must be careful and select only those that use white hat (the good kind) SEO strategy if you don’t want Google to penalize or ban your website.