What is a digital marketing
A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.
- Social Media Marketing (SMM) — SMM is the practice of utilizing social media networks to reach customers and communicate corporate messaging. Businesses that leverage
Digital Marketing Strategies
- SEO
- Content Marketing
- Email Marketing
- Social Media Marketing
- Video Marketing
1. Search engine optimization (SEO)
Search engine optimization (SEO) is one of the most effective digital marketing initiatives today.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
What Is Content Marketing?
Useful content should be at the core of your marketing
Traditional marketing is becoming less and less effective by the minute; as a forward-thinking marketer, you know there has to be a better way.
Enter content marketing.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
What Is Email Marketing?
Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.
Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email is the king of marketing channels.
Social media marketing
This Social Media & Marketing role is a varied and mostly autonomous position, with freedom to develop your own strategies and ideas, being responsible for this small companies sales and marketing campaigns, building their brand to increase sales and… Go to similar: Marketing jobs Featured Easy Apply Social Media Marketing
How to Create a Social Media Marketing Strategy
Create compelling content. Track performance and adjust your social media strategy accordingly. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Also use it to track results and present the plan to your boss, teammates, and clients
Video marketing
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.
What is an example of video marketing?
People spend a third of their time online watching videos. Videos even help make buying decisions. A number of big companies have created some of the best video ads and viral videos of their marketing strategies. Two great examples are the Always “Like a Girl” campaign and Geico’s “Hump Day” ad
