How efficient do you think your website is? Is it good enough to capture the attention of your target audience? Is it search engine optimised? Does it echo the voice and vision of your brand? Is it user-friendly? If the answer to these questions is affirmative, you are a proud owner of an efficient and effective website. But if not, then it is a sign that your website is in dire need of improvement.
To help you out, as web designers in Castle Hill, we are here with some essential tips to improve your website in 2022. Incorporate these tips while building or revamping your website and create for yourself a website capable of enhancing the visibility of your business.
1. Choose a Simple Design Over a Complex One
When building a website, we try to equip it with every feature. But the key is to keep it simple and limit yourself to what your brand needs. An overcrowded website is not just distracting but also overwhelming. So much so that the USP of your websites gets lost in that crowd. So, stay clear of the complexities and present your business in a simple yet compelling fashion.
– Content
Your website content should be informative but not verbose. No one likes to navigate through 600 words to find what they are looking for. Even if you opt for a higher word count for SEO purposes, make sure to follow a clear content hierarchy. Use headings or subheadings to highlight the key points so that any reader can easily skim through and identify them.
– Colours
A painting website could be generous with its color palette, but a website for a health clinic should limit itself to monochromes. Balance of colors is important so as not to take the reader’s attention away from the intent of your business.
2. Prioritise SEO
Your website won’t be able to navigate through the tough competition if it doesn’t rank well on search engines. 75% of web users never make it past the first page of search engines. So, if you wish to enhance the visibility of your website, you have to secure a position for your website on the first page itself. And how do you ensure that your website comes at the top? Through search engine optimisation (SEO).
If your website is SEO optimised, your website will come at the top whenever a search relevant to your business is made. More people would click on the link and land on your website, potentially increasing your sales. As web designers in Castle Hill, we recommend you build an SEO-optimised website.
SEO Tips to Boost Website Traffic
- Target featured snippets
- Use both long and short-form keywords
- Write original content
- Write a well optimise title and meta description
- Increase your word count
- Increase site speed
3. Opt for a User-Friendly Website
You build your website for your audience, and if it is not user-friendly, it negates the purpose.
If your website is not user-friendly, potential customers might visit your website but won’t spend much time there, nor would they invest in your products or services. So, all the features that you decide on for your website should serve one end: user-friendliness.
Here are some tips from our web design team at Castle Hill to build a user-friendly website:
– Stay Clear of 404 Errors
Those 404 errors that pop up when you follow a link bring down the interest and engagement of a customer by a significant level and dissuade them from investing in your business. So, make sure all the pages of your website are loading perfectly.
– Easy to Navigate
Your target audience visits your website with a clear intent in mind, and if they can’t find what they came looking for, they will immediately leave your website for the next one. To make sure that doesn’t happen, you have to build a website that is easy to navigate.
- Use navigable titles/links
- Use headings and subheadings to categorise your content.
- Add/enable the search feature.
– Minimal Loading Time
Statistically, most users leave a website if the loading time is more than 3 seconds. So, make sure that you employ all the tactics that would help you reduce your website loading time.
– Responsive Website
If you wish your website to survive in this digitally charged world, it must be responsive. Your target audience will access your website using different devices, including desktops, laptops, and smartphones. Building a responsive website will ensure the proper functioning of your website across all these devices.
Reach out to our web designers at Castle Hill and build a responsive website with us today.
4. Include Attractive CTA Buttons
Your target audience has landed on your website, and now you want them to take action and not remain passive visitors. What do you do? You include call-to-action buttons that guide them forward. A CTA button would prompt them to make a purchase, follow you on social media or subscribe to your newsletter. Whatever CTA you decide to include, make sure you do it efficiently. Choose an attractive design and place them on pages that receive the most traffic.
Best CTA’s to Increase Website Conversion
- Lead generation
- Read more
- Form submission
- Social sharing
- Pop-up CTA’s
- Conversational CTA’s
5. Switch to Quality Custom Graphics
Do you still rely on stock images and videos for your website? If yes, it is high time that you switch to high-quality custom graphics. Simply because the visuals of your website speak millions about your brand and because humans are visual learners. So, if the graphics are copy-pasted from the web, it will create a negative or distorted image of your brand.
So, if you wish to connect with your audience on a personal level and give them a stimulus to invest their time and money in your business, then begin investing in custom-designed images.
Build Custom Websites With Make My Website
Now that you are familiar with the key features of an efficient website, the next step is to build one for your business. As the best web design company in Melbourne, we have you covered on that ground. Get in touch with us today and build a credible website with our web design team in Castle Hill.
For more information about our services, visit us at https://www.makemywebsite.com.au/ or reach out to us at 1300769302.
