If you want your business to have a great start to the new year, it’s important to do everything possible in the coming weeks to prepare for 2023. One of the best ways to increase your visibility and revenue next year will be to hire local SEO services to optimize your search engine optimization (SEO) strategy and increase your SEO rankings. This way, people in your target market can find you when they are looking for the services you offer.
To ensure that your local SEO strategy is firing on all cylinders by the time December 31 rolls around, here are seven ways to boost your local SEO rankings before the end of the year.
1. Optimize And Schedule Google My Business Listings
Your Google My Business profile is what generates most of your local traffic. These listings are Google’s way of letting people know that you exist and have a physical location. Fortunately, claiming your GMB profile is easy, but optimizing it to rank higher requires a certain finesse.
It would help if you started creating impactful local SEO listings with the correct usage of location keywords. Schedule your listings now so they’re up in time for all your holiday sales!
With a consistent business schedule, potential customers are more likely to search for and find your local store. Be sure to include your hours, address, and phone number. You can even add photos or videos of what you offer. This is where you can make use of those awesome Instagram shots. When creating a listing on GMB, use your website URL—not just an email address—as it will help with local rankings and conversion rates.
2. Optimize And Schedule Google My Business Listings
There are several tactics you can use to get more reviews on Google.
- Make it easy for customers to review your business by setting up Google My Business and providing customers with a seamless and quick way to provide feedback.
- Give your customers an incentive to review your business. Offering a small reward for those who leave reviews (even offering $1 off future orders) will convince some people that leaving a review is worth their time.
- Try pinging potential reviewers through email or social media. If someone has purchased from you in a certain time frame, send them an email asking if they’d be willing to provide feedback on Google.
3. Optimize And Schedule Google My Business Listings
Hire local SEO services to create relevant SEO content. The professionals will use descriptive words in your title. The right keywords can make your title more than just a typical, boring, un-reblogged title. You can also incorporate a content localization strategy into this. This is where you create content that caters to the location you’re offering your services. Start by localizing your magnet leads and top-of-the-funnel blogs.
4. Audit Your Business Website For Local SEO
Performing a local SEO audit on your website can help prevent you from tripping up your rankings on Google. This audit will analyze your website for the kinds of words you’re trying to rank for and whether they add value in a localized setting. Consider hiring a local SEO service provider if you need help bringing your site up to speed.
5. Analyze What Your Competitors Are Doing
The best way to jump-start your local SEO is by analyzing what your competitors are doing. Check out and find a few businesses similar in size and industry as yours, and see how they rank on Google. Study their website, see what keywords they’re targeting, where they’re placing their links, and so on.
This process doesn’t have to be complicated, but it will give you a quick view of who you should be trying to outrank.Local SEO services might be able to help you best with this. If you choose 5-10 other similar websites like your own, it will make analyzing their business just a little bit easier.
6. Make Sure You Have Social Media Presence
Having your business on social media can give you access to thousands of people in your community—if you know how to get in front of them. There are several platforms and apps out there that can help you do just that.
Partner with local SEO services if you don’t have time or aren’t great at social media. It’s important not to underestimate how much work goes into getting people involved in your business. Those who do it well will reap the rewards by encouraging other local businesses to join as well!
7. Generate Local Backlinks
Generating local backlinks can help with building authority. But to succeed, you need to target websites with enough local influence that their link carries weight for users searching for local products and services. To do so, you’ll want to use local SEO tools that allow you to search for relevant sites based on keyword relevance.
Once there, it’s a good idea to check out your competition and see what types of links they’re generating. If you’re not comfortable doing this alone, consider hiring a local SEO agency to help you out.
