Link Building Strategies Every SEOs Need To Know

Link building is the process of creating backlinks to a website in order to improve that site’s ranking in search engine results pages (SERPs). A backlink is any link that points back to your website from another site. Creating backlinks can be done in a number of ways, such as through guest blogging, directory submission sites, social bookmarking sites, profile creation sites, article submission sites etc. But you have to make sure that the site you are getting links from should be relevant to your niche and are of high authority.

Throughout this article, I will be sharing my top tips on link building in SEO to help your website rank higher in search engine results pages (SERPs). If you’re new to link building, start by reading this article to learn the basics.

Benefits Of Backlinks In SEO

There are many benefits of backlinks in Search Engine Optimization. One benefit is that they help improve your search engine rankings. Basically, backlinks are links from other websites to yours. These links help search engines like Google find your website and index it. The more backlinks you have, the higher your website will rank in the search engine results pages (SERP).

Another benefit of backlinks is that they help drive traffic to your website. When someone clicks on a backlink and visits your website, they are considered a referral. Referrals are a valuable source of traffic for any website. Backlinks are also a great way to build relationships with other website owners and bloggers. 

Related: SEO Best Practices for Better SERP Performance

Link Building Strategies Every SEOs Need To Know 

HARO Link Building

The HARO network connects journalists with sources for their articles. If you can provide helpful information or insights to a journalist, you can get a link back to your website.

Image Submission 

One of the most popular and effective ways to build links is to submit images to sites like Flickr and Pinterest. When you submit an image, you have the opportunity to include a link back to your site. If your image is popular, it will be shared by other users, and your link will be seen by many people.

Business Listing

One of the most powerful link building strategies is to list your business on online directories and review sites. When you list your business on these sites, you are given a link back to your website. This is a great way to improve your link popularity and increase your search engine rankings.

Ping Submission

One of the most effective ways to build links is through ping submission. With ping submission, you can automatically submit your content to a large number of directories and search engines with just a few clicks. This is a great way to get quick exposure for your content and start building links.

Guest Posting

Guest posting is a great way to build links in Search Engine Optimization. By writing guest posts for other blogs and websites, you can get links back to your own site. This can help improve your search engine rankings and bring in more traffic. Make sure to write quality content that will be of interest to the site’s readers. When done right, guest posting can be a great way to build links and improve your SEO.

Tips To Get Free Backlinks

There are a few different techniques that are effective in building links in SEO. 

  • Creating great content is one way to earn links from other websites. If you have a blog, make sure to post engaging and informative articles that other website owners will want to link to. 
  • You can also reach out to other website owners and ask if they would be interested in linking to your content. Creating helpful resources, such as infographics or eBooks, can also be a great way to earn links. If you have something truly valuable to offer, other website owners will be happy to link to it.


In conclusion, there are many link building strategies that SEOs can use to improve their website’s ranking. However, not all of these strategies are effective and some can even be harmful. By knowing which strategies work and which ones don’t, SEOs can improve their website’s ranking while avoiding any penalties from Google.


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