What are the benefits of email marketing? If your business doesn’t use email marketing, should it? The answer is probably yes because email is consistently cited as one of the marketing channels has. If not the marketing channel that continuously delivers the highest ROI, especially in a post-COVID world. According to Statista, in 2020, the global email marketing market was estimated at $7.5 billion, with sources predicting that number will grow further.
Here are the ten reasons of why email marketing is the most effective marketing channel used by the top brands.
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Unparalleled Return on Investment
In business, results are definitely everything. With that in mind, one reason most businesses invest in email marketing services is the fantastic return on investment. According to DMA, email has a return on investment of £35 for every £1 spent.
Email is clearly the most effective marketing channel available to any business. It may be time for your brand to prioritize email marketing.
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Immediate Impact
The immediacy of email allows businesses to start seeing results within minutes of sending an email. A 24-hour sale is a great marketing technique to use in your email. It creates a sense of urgency and convinces your subscribers to take immediate action. Businesses typically have to wait weeks for sales to occur as a result of print and broadcast campaigns.
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Reach a Global Audience
What other marketing platform allows you to instantly message thousands of people around the world? Indeed, social media spreads the word to a global audience but you don’t know who is actually reading your content.
Alternatively, you can always go hyperlocal with segmentation, one of the other ten advantages.
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Easy to share
Subscribers can forward great deals and offers to their friends with the click of a button. There aren’t many other forms of marketing that are so easy to share. Before you know it, subscribers can become brand ambassadors. Focuses on launching a business into new markets.
Social proof has had a major impact on online sales in recent years, with more and more brands successfully adopting this tactic.
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Easy to Measure
Another important advantage of email marketing services is that it’s easy to identify where you’re going wrong. Most email marketing programs let you track open rates, click rates, and conversion rates, so you can easily see how you can improve your campaigns. These changes can also be made almost instantly, but significant effort is required to change print and broadcast advertisements. Discover essential email marketing metrics.
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Easy to Get Started
Successful and the best email marketing doesn’t always require a large team or tons of technical skills. It’s certainly possible to spice up your email campaigns with flashy templates, videos, images, and logos. However, some of the most successful campaigns use simple plain-text emails, suggesting that the content of the email matters most.
Many email marketing platforms, including ours, offer drag-and-drop editors that make creating compelling campaigns quick and easy.
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Increased Sales
Marketing Week sales that email generates around £29 billion in retail sales each year.
Email marketing is a great way to capitalize on impulse purchases. There aren’t many other marketing platforms where a customer can see an offer and purchase a product with just two clicks of a button. With an engaging call to action and direct checkout links, email newsletters can drive more sales than any other channel.
Here you’ll find a wealth of information on how to successfully use psychology in your email marketing to enhance your results, including one of our most popular content.
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Deliver Targeted Messages
Most marketers are willing to spend money just to target users who care about their brand. However, email marketers can take it a step further by only emailing subscribers who meet certain criteria. If so, you can easily arrange to send the email only to people who live in a specific area. Another research says the changes in email marketing effectiveness by marketers worldwide in 2020. If sporting goods are sold out, you may agree to email only those who have expressed an interest in the sport.
Mailing list segmentation is ideal for brands collecting information about their subscribers. Research shows that marketers who use this tactic often see higher engagement rates as a result. Companies are getting the best results from email marketing, segmenting their data and campaigns to make sure they’re sending the most relevant messages to individuals.
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Reaching an Already Engaged Audience
Email marketing is one of the few channels consumers want. The majority of companies using the platform only send messages to people who have signed up to receive them. Since the business only targets people who already have an interest in its brand, this greatly increases conversion rates.
Sending unsolicited email marketing messages is, of course, possible, but doing so will only anger consumers and may damage your brand image. As a company that provides email marketing software, we strongly advise against using purchased lists for email marketing. The results you get from increasing your list and acquiring customers organically lead to much stronger results.
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Low Cost
One of the best advantages of email marketing is its low cost compared to mainstream marketing channels. No printing or mailing costs or fees are paid in exchange for publication on a particular billboard, magazine, or television channel. Email marketers may consider investing in specialized software to automate, track, and analyze emails. Sure, sending thousands of emails at once can add a bit more overhead, but the cost is much lower than you’d expect to pay for any other marketing channel.
Conclusion
Email marketing is used by many businesses of all sizes around the world. Those unfamiliar with this marketing technique may not immediately understand why this is popular with companies in various industries. Email marketing is the best ways to reach your target audience. Plus, you can improve your sales and leads. Let’s just say email marketing isn’t dead because this is still where people want to get their information. Looking for the best email marketing, get in touch with Creatix9.
